Creating a website design for your business essentially means a lot of research and getting everything right. That’s because your website would become your digital business card, and you don’t want to make a wrong first impression, now, do you?
So while you’re deciding what theme or layout would look best, you’d find several great examples. And one of those would definitely include the most recent and widely used trend; minimalist website design.
Before you decide to jump into it right away and sign-off a minimalist theme, you should know what you’ll be getting into. More importantly, is a minimalist website design really right for your business?
Let’s find out!
What Is A Minimalist Website Design?
You might have read or heard the phrase, less is more somewhere. And if we could summarize minimalism in one phrase, that would be it!
Since the past decade and especially the year 2020, the real world has become chaotic and cluttered. That has lead to a shift towards people preferring more minimal tones and use cases. This has also seeped into the digital world, where designers are now creating minimalist, less chaotic, and easier to navigate through.
It also gives the website a modern and chic look, something most brands are striving for nowadays.
According to expert web designers at 99 Designs, fewer elements and content on a website will show the user exactly what they are looking for. And that is precisely what minimalism intends to do – showing customers what matters.
4 Essentials Of A Minimalist Website Design That You Should Keep In Mind
Here’s a list of the 4 essentials you should be looking out for to achieve a minimalist look.
Using negative space correctly is half the job done in achieving a minimalist design. It intensifies the CTA (call to action) and highlights the content of the website.
Take Google’s homepage as a classic example to understand it. Notice how it’s only their logo and space to type in your query while the rest is white background. This is how you can leverage negative space to bring attention to the use case while balancing other elements.
In essence, negative space gives you a better user experience, one of minimalism’s guiding principles.
This one is probably a no-brainer. Big, bold, and cinematographic visuals are a pillar of achieving the minimalist look. The idea behind that is to convey a message through visuals.
To achieve that, you should be using HD quality images that are enhanced and perfect for the best user experience.
We would recommend original visuals to attract the audience even more. But if you have to use a template, we recommend using Elementor templates with compelling visuals and profound CTAs.
Modern & Bold Typography
Pair the content up with bold and modern typography. Choose a font family and stick to that for creating all headlines and content.
This would grab the user’s attention better and make your website easier to navigate and understandable.
Contrast and Color Palletes
Mostly, minimalist websites make use of contrasting pallets to bring out the aesthetic appeal. But you can also go for neutral shades to enhance the grace.
The idea is to bring out the aesthetic of the product itself without going gaga over colors!
Pros Of A Minimalist Website Design
Here’s a list of the pros that comes with a minimalist web design:
- They use large images with clear CTAs, making them easy to navigate.
- Because of limited content, the loading speed becomes faster, which is great for user experience.
- Most minimalist designs are SEO-friendly as they’re easier for search engines to crawl.
- There are no complex plugins or elements used. This means that your designer has fewer problems to deal with on the design front, creating more time and room to enhance the creative side of the product itself.
- Minimalism is an ever-lasting trend and has stood the test of time, so your website would be styled in the eternity of beauty!
- A minimalist website is easy to remember, hence making it easy to recall for the customer. This can often lead to recurring visitors as well.
Cons Of A Minimalist Website Design
Here’s a list of the cons for a minimalist web design:
- The site would offer limited communication.
- It might give out the impression of being too blank.
- There are absolute essentials for creating a minimal look (we’ve discussed them above as well). Keeping those in mind might limit the use of creativity.
The Million Dollar Question: Is It Right For You?
Some of the most successful businesses and corporations like Google and Airbnb use minimalism. However, that doesn’t mean that you should start using it for your business as well.
Think of it this way – if you’re an artist or a photographer who wants to showcase their work, then a minimalist website design would work out great for you! It will draw attention to your work and prompt the viewer to take action.
However, if you’re a marketing agency or a business consultancy, then it may backfire. That’s because for you to convince the user, you’ll need great and comprehensive content along with a fantastic portfolio, case studies, and social proof. And fitting all of these in a minimalist design can be counterintuitive.
So before choosing a minimalist theme, you need to answer what your business or brand aims to achieve? Are you trying to bring your audience to take a quick decision (in which case minimalism can help), or do you want to educate them first and help them make an informed choice?
We would suggest you be clear on your brand values and goals. Only then can you create a design that would suit your business the best. And oh, if you need help or assistance in picking a killer minimalist website design, feel free to connect with one of our designers.