Tips to create the best website design for the jewelry business

Table of Contents

In today’s digital world, it is essential that your website be convenient, user-friendly, and appealing to customers. This is the only way to stay competitive in the market and attract more clients. If you are looking for some tips which will help you create an elegant web design for your jewelry business then this blog post is perfect for you!

High-quality images

  • High-quality images are important for a jewelry website. This is because they are the first thing that people will see when they visit your site, so it’s important to make sure that you have high-quality graphics to give them an idea of what kind of jewelry you sell.

Source: Behance
  • Images should be clear and sharp so that people can clearly see what kind of jewelry you have for sale. If your images aren’t clear enough, then potential customers might be put off by the quality and leave without purchasing anything!
  • Photos should also be taken from multiple angles so that shoppers can get a better sense of how each item would look on them. This way customers don’t have any doubts about what they’re buying!

Source: Behance

Add customer review section

To help increase your sales, consider adding a customer review section. This will allow visitors to see what other people have said about your product, which is an important factor in online shopping. You can ask customers to write reviews after they’ve received their products or you can use an online tool like Yelp that allows people to leave reviews anonymously.

If you want even more feedback from your clients, consider adding a testimonial section where they can share how using your products has impacted their lives and businesses. Do this by asking clients who have purchased from you before if they would be willing to write something about their experience with the company on the website’s home page or in another prominent location on the site such as in the navigation bar or as part of an email newsletter campaign.


Continuous Shopping Experience

When designing your website, make sure you have a seamless experience for your customers. They should not have to click through several websites or pages to find what they want. The most important thing is that they can easily see all of your products and know how much each product costs.


Keep in mind that some people might be using a mobile device to browse sites, so make sure your site looks good on both big screens and small screens. You may want to include tabs at the top of each page so it’s easy for them to get around on their phones or tablets without having to scroll down every time they want something new from you.

Source: Dribble

Make sure there’s an easy way for users who are searching by keywords (like “ruby rings”) or categories (like “bracelets”) into finding what exactly they’re looking for quickly by adding search engines directly onto each page so people can type in any word(s) related directly with what kind of information they need instead having no idea where those words might lead us!

Call to Action (CTA)

A Call to Action (CTA) is a button or link that prompts visitors to take an action on your website.

The purpose of a CTA is to get customers to perform specific tasks on your site, such as:

  • Add items to their cart when shopping online
  • Contact a sales representative for assistance
  • Download an ebook or sign up for a newsletter

Product Description

The product description is the most important part of your website. It’s what will help customers make a purchase decision. You should include all relevant information about the product and include it in an easy-to-read format so that shoppers can easily find what they need to know about a particular piece of jewelry.

You can also use this section to highlight any special features or benefits that come with each piece, such as unique materials used in making it or other attributes like cut stones or gemstones.

Source: Dribble

Color Schemes and Themes

  • Color can be used to guide users through a website, especially if you have a lot of content or navigation elements. Use contrasting colors to highlight important elements and make them stand out from the rest of your page.
  • Use color to help users navigate your site. Certain colors are associated with certain emotions, which can help guide users’ decisions about where they want to go next on your website.

Source: Dribble
  • Create a brand identity for yourself by using color in specific ways throughout your site — maybe all pages have one shade of blue on them instead of several shades scattered throughout each page, for example. Or maybe every single page has its own unique set of colors that make it recognizable as yours alone (even if it’s subtle).
  • Use color in conjunction with other design elements such as layout and typography to create a sense of place — think about how different regions use local materials like wood or stone in their architecture, then think about how those materials could influence how people interact with websites as well!
  • Simple and minimalistic design with a focus on the jewelry is a goal. Don’t use too many graphic elements on your website as it will distract your customers from your products. Make sure your design makes sense and is not overwhelming!

Source: Behance

Optimize for speed

Your website needs to be fast.

Whether you’re using a CMS or not, there are things you can do to ensure your site is optimized for speed.

  • Check and see if your hosting company offers a CDN (content delivery network) option. This will help distribute a load of static content over multiple servers, making them load faster.
  • Make sure any plugins installed on your site aren’t slowing it down by adding bloat or extra code that isn’t needed for functionality – ask your developer about this if you’re unsure where to start.


You can create a website for your jewelry brand in only a few hours and it’s easy to use. If you take the time to do it right, you’ll have an elegant, sophisticated-looking site that will impress customers and increase sales.

Dmitry Bilchenko

Dmitry Bilchenko

My name is Dmitry and I am a web designer and entrepreneur. I specialize in creating beautiful and functional websites that will help you attract more customers, sell more products and make more money.

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