Human beings are visually-driven creatures – we rely on visual stimuli to do everything possible. And it’s no different when it comes to buying; surprisingly, most of the purchasing decisions we make are influenced by color. That’s why, it’s crucial to have the best color combinations for your website.
Think of it this way – color influences the human mind to a great extent.
Have you ever noticed that almost ALL social media platforms are associated with the color blue? Whether it is Facebook, Twitter, or LinkedIn – nearly all major social media sites incorporate the color blue into their branding strategies.
This is because blue, psychologically, relates to intellect, communication, and the mind, making it the ultimate color for social sites. Moreover, it reflects trustworthiness, dependability, safety, and reliability, qualities that convince the customer into doing business with you.
Therefore, social media websites rely on the color blue to influence consumers’ minds to trust them because its one of the best color combinations. And this is just one example of the many benefits of choosing the best color combinations for your brand and website.
Think of it as one of the essential design principles. Choosing the best color combinations matters a lot – and today, we’ll teach you how to pick just the right ones.
The Position of Color in Branding
But before we get into all that, let’s first touch base with lessons from Branding 101.
Branding is one of the most important pillars to establishing a business presence. Your branding strategy is ultimately the bridge between you and your customers. It helps you convey trust, comfort, and loyalty to your customers. To put it simply, branding is what makes or breaks your business.
And the color is what makes or breaks your branding strategy. The color you choose to associate with your brand in the form of your logo or your website’s scheme will never leave the customer’s mind. In fact, research states that color increases brand recognition by 80%. So, the colors you choose are vital in terms of establishing your brand identity.
In fact, valuable brands care a lot about their logos. Think of a brand like Coca-Cola or McDonald’s. They both have a very distinct association with the color red. Now, I want you to imagine the logos for these to be in any color other than red.
It feels weird, doesn’t it?
That’s because color forms a very distinct part of your brand and directly increases your brand value.
Colors and What they Convey to Your Audience
Now that we know that colors are a critical element to your marketing plan’s success, let’s dive a little deeper into what different colors convey to your audiences.
Most of these are associations we have developed since we were kids, but some are subject to cultural differences. Despite that, the meanings associated with a majority of these colors are universal and applicable almost everywhere.
Black is associated with power, sophistication, mystery, or death.
White is associated with hope, simplicity, cleanliness, goodness, or purity.
Red is associated with love, passion, romance, danger, or energy.
Yellow is associated with friendliness, warmth, caution, or cowardice.
Blue is associated with peace, sincerity, confidence, integrity, or tranquility.
Grey is associated with authority, maturity, security, or stability.
Green is associated with life, growth, nature, money, or freshness.
Orange is associated with innovation, creativity, thinking, or ideas.
Purple is associated with royalty, luxury, wisdom, or dignity.
Since these colors and their connotations are universal, they are more important to a brand today than ever. This is because brands maintain a global presence.
Therefore, it is important to keep these color psychology aspects in check.
Come to terms with what your brand stands for, and then pick a color that goes with the brand message you want to convey! For example, if you’re a kid’s brand, you might want to go for a color like yellow, the mainly represents warmth, joy, and happiness.
Mix and Match
The great thing about color is that you can mix and match whatever you like. I mean, that’s the entire point of creating a color scheme, isn’t it? Therefore, you should definitely consider mixing a few colors to see what they do for the overall color palette of your brand.
However, it’s better not to throw in every color that you find appealing. You need to take into account certain color nuances and decide what works the best. You can do this by looking into the color theory and understanding which colors work together and which don’t.
Although the color theory is quite a complicated topic, it would be good to grasp some tips and tricks that you can later incorporate into your brand.
Simplicity is Key
Remember when I said color acts as a distinct part of your brand? Well, that only works if that color is clear enough for the customer to grasp. If you choose a vibrant and busy color scheme, it is likely to hurt your customer.
Keep your scheme simple! Simplicity gives your brand a unified look and does not require brainpower from the customer to make sense of everything.
Evernote, for example, has a mainly green theme with a few touches of yellow here and there. You can check out the blog and the website and see for yourself how classy, clean, and clear the theme is. This is a huge plus and is definitely something you as a brand should aspire towards.
Choosing the best color combinations for your website is essential!
I’d suggest that you do a little research into color psychology and the color theory, and then pick the right color for your website.
You’ll see that the right color can literally do wonders for your brand.