We all know that content is king when it comes to lead generation. However, there is more to it than just simply creating an enticing blog post or landing page. To see real results from your content marketing efforts and get the most out of your lead generation, you need to know how to write effective and persuasive copy that converts prospects into leads. Read on as we look at some lead generation best practices!
Analyze your brand and audience
Before even starting a content marketing strategy, it is critical that you understand your brand and audience. Through the process of researching, analyzing, and compiling useful data, you can create a personalized online persona. This allows you to be more effective in writing content that resonates with your target audience’s needs and wants.
Include strong keywords
People are more inclined to search for specific keywords to get the details and information they need. Conversely, including precise keywords in titles, meta descriptions, and throughout your content will increase page rankings for people who search for your industry. In other words, search engine crawlers will be able to find your website more easily.
Creating a call to action (CTA) for your content is one of the most essential pieces of lead generation. Your CTA should match the tone and style of your other messaging and be strategically placed in your article so that visitors see them right after they finish reading it.
CTAs not only help to guide your users throughout the website but also gently nudge people to get in touch with you!
Keep your writing concise and simple
Lead generation content is written to inform or persuade a reader, not just entertain. Use clear and concise sentences, avoiding complex or too many words. Your writing should be easy to understand as you want to avoid losing readers because of long boring paragraphs of text.
Use bullet points where it’s possible. They are structured and easy to scan by the reader. Remember that people want to get the most important information in the shortest possible time.
Build community and stay approachable
When building your business your goal is to build a community around your values, beliefs, etc. That is why you should be approachable and generate content that will grow the community and keep them engaged with what you’re doing, as well as what you represent as an individual brand. Your audience should hear your voice, and see your face as well as the faces of other members of the team. Stay human and interact with your readers in the comments.
If you are looking for leads, then focus on creating a strong strategy that can be carried out consistently. Many marketers invest time in creating materials and have no idea where it’s going to go or what it’s going to look like when it gets there. In a sense, this is akin to giving up control of your company’s marketing strategy.
If you’ve done your research and set up a schedule for your team, you can execute a successful content marketing campaign by keeping it simple and consistent with what works best for you.
Create strong headlines
Writing a headline that piques people’s interest is an art in and of itself; too much of a sales pitch, and people will lose interest. Instead, make your way through the process of writing a title, sticking to your brand values, as well as avoiding any click bait tactics such as “FREE!,” “Ten-Minute Read Today.” By doing these things you can create content that will be viewed by more people and keep them coming back for more!
You don’t need to be a genius writer to create copy that takes your business from good to great. But even if you feel like the world’s worst writer, applying these writing tips will increase your chances of generating leads for your business.