If you don’t have the right corporate website for your business, it’s time to wake up! Running a corporate company in 2021 isn’t about promoting only products anymore. Since the past decade, and especially the last year full of unbelievable trends, it has become more personalized and focused on the brand. And that means that if you truly want the best corporate website for your business, you need to invest in your business values, creative uniqueness, and branding.
But don’t worry because, in this article, we will break down the 6 crucial (yet simple) steps in which you can build the best corporate website.
Let’s start and spill the secrets to a great corporate website!
Step 1: Get the starter pack ready! (Domain, hosting, choosing a CMS)
Want to get an easy and fast start?
You would probably be able to cross off the first step in about an hour.
- First, you need a domain name for your corporate business. If you’ve already thought of a name, that’s even great. Go to Namecheap or GoDaddy to buy your domain.
- Second, you need a web host to support your domain. If you ask us, we’d recommend Bluehost for its safe and reliable options.
- And finally, you would need to decide on a CMS (Content Management System) for your website. You can check out corporate website themes on WordPress or go for a custom design.
Step 2: Niche down & identify your target audience
The second step would take you much longer, but it is also the most important one.
Think of it this way – every solution is directed towards a problem, right? You probably wouldn’t sell wall paint to someone whose home or office walls are already painted. No, your target audience would be the group that needs it.
Similarly, you need to understand that corporate businesses have evolved in this manner too. In 2021, audiences have become more informed and literally have a thousand options to choose from.
So for you to truly make your mark, you’d need to research your target audience. Ask yourself these questions:
- What type of people will purchase my product?
- What solution is my corporate business solving?
- Who can afford to purchase this?
These are just a few starters, but an in-depth analysis of demographics, behaviors, and interests will help you niche down and create a targeted website targeting the right people.
Remember, you don’t want to build an amazing website to have the wrong traffic coming in.
Step 3: Complete your branding & brand identity
In a digital world where 48% of people determine a corporate business’s credibility through its website, you need to step up and showcase your values. This includes identifying the values that you stand for as a corporate business. Is there a problem that you’re trying to present a solution for, or is your aim more directed towards bringing change?
Answering essential but crucial questions like this will help you create a brand identity.
Once you have that – move towards creating a brand book for your company (if you don’t already have one.)
Here’s a quick cheat sheet on branding to give you a headstart:
- You’d need a logo for your corporate business.
- Decide the font family. It should go in line with the image you’re trying to build, whether modern or traditional.
- Choose a color palette that you’ll be using. And do keep consumer psychology in mind while creating the color theme. For instance, if your corporate business is around health or wellness, you might want to favor earthy tones and neutral colors.
- Decide on the elements and symbols for your website. This could also include something as necessary as the cursor style on the website.
Together, all of these will help strengthen your brand and contribute towards a website that attracts the right audience.
Step 4: Develop website design and prototypes
Whether you’re using a WordPress theme or building a custom design for scratch – always create website designs first. That’s because making changes in the design is far more comfortable and faster than adjustments after a site has been developed.
More importantly, you can also review the website designs internally to ensure that everyone is on the same page. The website design will be a replica of the actual website, so don’t worry about it.
Also, make sure that the design is user-friendly and mobile-friendly. Don’t indulge in unnecessary complexities. Most importantly, keep clear Call to Actions in the layout so it’s easier for your user to connect with you.
Step 5: Create SEO & unique content
After you have the final design with you, replace the dummy content with the actual content. However, you should keep in mind that the website copy is optimized for the search engines.
Why is that important, you ask?
Well, that’s because ensuring its optimization will increase your chances of visibility and ranking higher on the search engines. To do that, you must complete your competitive research first. See how your competitors are writing their web copies and write yours accordingly.
This step also includes putting graphics as part of your web content. Again, we would suggest using custom, and original images as search engines look upon them favorably. Just make sure that they are optimized with proper alt tags and descriptions.
Step 6: Voila! Put it all together in a creative mix
Now that you have the content and the design, it’s time for development. You will need a good web designer to ensure that the website’s speed, optimization, and testing is done properly.
Once they’ve developed the website, make sure that you check everything yourself. Check the brand font, color scheme, logo placement, content placement, and website’s overall functionality. If you’re satisfied with the loading speed and the technical aspects, you can finally plan on launching it with a bam!
See? It wasn’t that difficult. But to give you a heads up, building the best corporate website is only half the job completed. You also need to keep it updated and maintained to increase traffic and ranking.
But don’t worry because these 6 steps will help you set up a top-ranked website and increase your design efficiency by multitudes!