10 rules to make your real estate website stand out

Table of Contents

Looking for ways to make your real estate website stand out from the crowd? Here are some ideas.

Create an Interactive Map

A map is a powerful tool for showcasing properties, but it’s important to use the right map and make sure it’s visible. You can use any kind of mapping service, but keep these things in mind:

  • Make sure your interactive map is easy to find. Put it at the top or bottom of every page on your website so that every single visitor sees it.
  • Make sure your interactive map is easy to use. It should show up instantly when someone clicks on it, and they should be able to customize their view with one click (or tap).
  • Include information about the property on your interactive real estate website—the address and price range will give people context when looking at homes for sale near them or elsewhere in town or country!

Source: Dribble

Share Videos of the Neighborhood

One of the best ways to differentiate your real estate website is by showing off the neighborhood. Video tours are a great way to do this, but you have to make sure they’re relevant and not too long. If you’re listing a house in an area where crime rates are low, then make sure that’s what your video tour focuses on—not just random clips of dogs playing fetch in parks or kids riding bikes down sidewalks. The point of sharing videos is to show off the community (and why it’s worth living there), so make sure those elements are front and center!

You can also use videos as another way for potential buyers and sellers to get to know each other better before meeting in person. We’ve found that many people prefer using video chat apps like Skype instead of having face-to-face meetings because they feel more comfortable talking through technology than being face-to-face with someone who could potentially judge them negatively based on appearance alone.

Source: Unsplash

Offer a Calculator for Monthly Rentals

This will be particularly useful if you have many different rental properties, and it can help your prospective renters understand what their monthly payments might look like. Here is an example of what it might look like below.

To get started, simply enter in some basic information about your property:

  • The number of bedrooms and bathrooms (for rent)
  • The total square footage of the property (in square feet)
  • The zip code where the property is located

Source: Consumer Affairs Victoria

Include a Quick Search Feature

Make it easy for home buyers to search for the property they want to see. The best way to do this is by including a quick search feature on your real estate website. You may be familiar with this feature if you’ve ever used Amazon or Google—it gives users the ability to search using only part of a word, rather than having to type out every letter before finding what they’re looking for.

There are several ways that you can incorporate such functionality into your own site:

  • Include a box where visitors can enter their desired location and number of bedrooms, bathrooms, etc., and have results show up instantly based on those parameters.
  • Add city-specific sections within each neighborhood of your town where people can look at all available homes with specific features (e.g., granite countertops).

Source: Trulia

Display Exclusive Offers on Your Website

If you are using a real estate agent to sell your home, this person will have access to many exclusive offers that he or she can share with you. In addition, if the company that employs your real estate agent has an affiliate marketing program, they may be able to provide you with even more exclusive offers. Your real estate broker is also in a position to offer buyers incentives when they buy through your website.

If none of these options are available for whatever reason, consider offering free consultations or other services that help people find homes and get themselves ready for the home-buying process. These kinds of offers tend to stand out because most websites don’t offer them!

Provide Information About Local Amenities

Including information about local amenities such as parks and schools will help make your real estate website stand out in the crowd. You can link to local businesses, events, attractions, and restaurants or shops. You could also include links to services such as plumbers, electricians, hairdressers, etc.

Source: Realtor

Share Before-and-After Photos of Renovations and Repairs

Take before and after photos of the repairs and renovations you’ve done to your properties. Not only will this give potential buyers an idea of how long it takes to make these types of improvements, but it also shows them what the property looked like before you completed the work.

By showing the work that was completed, you can show potential buyers what kind of investment they can expect from their purchase. You can show them how much money they’ll be able to put into their home when they buy it with all its original fixtures still intact; then again when they renovate it themselves—or hire someone else to do so!

You should also consider showing off any upgrades made to appliances or fixtures within a property; these are things people tend not to notice until after moving in (if at all), but may affect their opinion on whether purchasing said the home is worth their time or not.

Source: Unsplash

Host Online Chat Sessions for Prospective Buyers or Renters

Chat sessions are a great way to build a relationship with potential clients. They allow you to answer questions about your property and the neighborhood, which can build trust.

Hosting chat sessions also gives you an opportunity to provide information about yourself and your business in an informal setting, which will help potential buyers or renters feel more comfortable working with you.

Highlight Your Awards and Accolades on Your Real Estate Website

Your awards and accolades are one of the most important aspects of your business. They show prospective clients that you’re not just another real estate agent – you’re a leader in your field.

The type of award or accolade you choose to highlight on your website should reflect what makes you unique as an agent. For example, if you specialize in helping first-time homebuyers find their dream homes, then it would make sense to highlight any awards related to this area (such as the American Association of First-Time Homebuyers).

You can also use this section to highlight special accomplishments like being named “Top Agent for Customer Service” by Yelp or other third-party sources like Angie’s List or Houzz.

Include Client Testimonials

One of the best ways to make your real estate website stand out is to include client testimonials. Testimonials are important because they help potential clients better understand who you are and what kind of service you provide.

Source: Dribble

Make sure your website stands out in the sea of other real estate sites

When you’re looking to buy or sell a home, you have plenty of options to choose from. In the sea of real estate websites out there, it can be hard for your website to stand out. But don’t worry! We’ve got some tips on how to make sure yours does just that.

Real estate websites come in many different shapes and styles—and some are better than others when it comes to creating an effective marketing tool for your business. Here are some things that we recommend doing (and not doing) when building your site:

  • Make sure there’s no dead space on any page of the site. If there is, fill it with something engaging and useful like an infographic or video content that explains something relevant about real property development laws in your area (or whatever topic you’re trying to promote).
  • Don’t rely on stock images—use original photography instead! This will help create a unique look and feel for each individual property listing page, which helps keep visitors’ attention focused on what matters most: finding their dream home (or selling theirs).

We hope these tips have helped you learn more about what makes a real estate website stand out. If you’re looking to update or create your own site, contact us today to get started!

Dmitry Bilchenko

Dmitry Bilchenko

My name is Dmitry and I am a web designer and entrepreneur. I specialize in creating beautiful and functional websites that will help you attract more customers, sell more products and make more money.

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